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Why Behaviour Is the Missing Signal
Most brands measure transactions.
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Purchases.
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Clicks.
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Opens.
But transactions tell you what happened.
They don’t tell you what’s about to happen
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​Behaviour does.
Activity patterns, frequency, consistency, progression reveal:​​
​Momentum building or fading
Purchase intent before purchase
Risk before churn​
​Behaviour is measurable.​ Behaviour is predictive. Behaviour drives revenue.
Active AI makes that signal visible.
From Activity
to Revenue
Active AI connects wearable data, in-app behaviour and participation signals to create a live Behaviour Momentum Score for every user.
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That score powers our Smart Trigger Engine, delivering the right nudge, reward, product or upgrade at the right moment.
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Not batch marketing.
Not generic automation.
Behaviour-driven activation.
How Active AI Works
From behaviour to commercial growth — in four steps.
1. Capture Real Behaviour
We integrate wearable data, participation records, community activity and in-app behaviour to understand how members truly engage.
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No assumptions. No surveys. Just real behavioural signals.
2. Score Behavioural Momentum
Our proprietary Behavioural Momentum Score measures activity, progression, engagement depth and commercial signals in real time.
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We identify churn risk, upgrade readiness and high-value segments early.
3. Predict Intent & Trigger Action
Our AI predicts intent and activates the right action at the right moment:
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Renewal nudges.
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Upgrade prompts.
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Event recommendations.
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Product offers.
4. Measure Commercial Impact
Every intervention is tracked against outcomes, retention, upgrades, event entries and revenue.
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Engagement becomes accountable growth.
Active AI is designed for organisations where retention, participation and lifetime value drive performance:
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• Sports and lifestyle brands
• Governing bodies and federations
• Membership organisations
• Fitness and wellness platforms
• Community-led consumer brands
Make Behaviour Your Competitive Advantage
The Team Behind Active AI
Active AI is led by Holly Woodford (Product), Mel Berry (Partnerships), and Dave Brooks (Technology).
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Together, the team combines deep expertise in behavioural science, consumer engagement, scalable SaaS architecture and AI-driven activation.
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We specialise in translating real-world activity into measurable commercial outcomes, connecting data, psychology and technology to drive retention, conversion and lifetime value.
